Appital has appointed equity markets specialist Matthew Jefford as business development executive. He will help to accelerate Appital’s growth strategy by working with the asset management community to deepen platform liquidity, and support the firm’s mission to bring innovation and automation to equity markets.
Jefford brings over 30 years of experience working the global financial markets, with a highly successful track record in equities, equity derivatives and fixed income. Prior to joining Appital, Jefford was electronic sales trader at ICAP and previously worked with Liquidnet Bloomberg Tradebook and Instinet on sales, electronic and automated trading, covering clients in the EMEA region.
The appointment follows Appital’s recent VC funding announcement and the launch of Appital Turquoise BookBuilder, the first buy-side to buy-side book-building platform to bring a historically highly manual and opaque process into an automated, electronic platform.
Mark Badyra, CEO of Appital, says: “I am thrilled to welcome Matthew to the team. His industry insights and equity markets expertise are invaluable as we implement our vision to bring technological innovation, efficiency and transparency to equity markets and unlock latent liquidity for investors.”
Jefford adds: “I am delighted to join Appital after such a successful launch and an exciting time for the business. There is a clear need in the equity market space to access deal flow opportunities and I look forward to working with the Appital team to make our capabilities available to the wider buy-side community.”
